Someday
»Always tailored to the seasonal needs of our target customer, our clothing quickly becomes a favourite item.«
Someday is relaxed fashion for confident women. We design sophisticated individual items with a clear silhouette made of soft and durable material. Each individual item can be combined harmoniously and timelessly with all the looks in the collection.
Our goal is to develop a wardrobe full of favourite items for the someday wearer. Twelve times a year we show a new someday collection – for confident year-round fashion without compromise. We have positioned ourselves in the premium Casual Confident segment, shining with clarity and straightforwardness.
Positioning
Casual Confident
Brand values
confident, challenging, pure, natural