Brand Someday

Someday

 

»Always tailored to the seasonal needs of our target customer, our clothing quickly becomes a favourite item.«

Someday is relaxed fashion for confident women. We design sophisticated individual items with a clear silhouette made of soft and durable material. Each individual item can be combined harmoniously and timelessly with all the looks in the collection.

Our goal is to develop a wardrobe full of favourite items for the someday wearer. Twelve times a year we show a new someday collection – for confident year-round fashion without compromise. We have positioned ourselves in the premium Casual Confident segment, shining with clarity and straightforwardness.

 

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Positioning

Casual Confident

 

 

Brand values

confident, challenging, pure, natural

 

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