mindful materials

be mindful


With our be mindful pieces we are already thinking about tomorrow. Because our current decisions will directly determine our future.

Our actions affect the environment and nature. Therefore, we use our resources carefully and consciously. It is our aim to always take an ecologically and socially responsible approach to the production of our collections. We will continue to follow this path in the future. Together we want to create change, step by step, for a better future and more conscious use of our resources.

With Organic Cotton, Tencel, Recycled Polyester, BCI Cotton and ECOVERO™ Viscose, we create sustainable garments that accompany us everywhere, can be combined again and again, and are always pure and expressive.


Organic Cotton

Why is organic cotton better than regular cotton?

Cotton fabric is both durable and feels great to wear. Its popularity has led to vast amounts of cotton being grown in countries around the world. However, cotton plants typically require chemicals to protect them from vermin and weeds. On the other hand, organic cotton relies on agriculture without chemicals. This not only benefits the environment but also our skin, as wearing organic cotton fabrics reduces any chance of chemical irritation.

BCI Cotton

Why is an initiative like BCI Cotton so important?

Better Cotton Initiative (BCI) is the world's largest sustainability initiative in cotton production. It supports cotton farms in switching to production methods that require less chemical usage and lower water consumption. This is something that everyone benefits from.


What is the difference between Lyocell and Tencel?

Lyocell, much like viscose, is made from wood pulp, but in this case it is recycled wood. While this leads to lyocell being slightly less versatile, it allows the production of a recycled fabric that is as smooth, flowing and cooling as silk. Tencel is the brand name for lyocell from the company Lenzing, which operates a closed water and solvent production cycle - making their material even more environmentally-friendly and sustainable.

Recycled Polyester

Is recycled polyester made from old garments?

Recycled polyester does not use any new raw materials and while recycled garments are sometimes used, most of the material is made from old PET bottles. This means fewer bottles end up in the garbage and at the same time spares other resources from being used, making it doubly sustainable.

Ecovero(TM) Viscose

Why is ECOVERO™ Viscose even better than regular viscose?

ECOVERO™ is the brand name for viscose made by the company Lenzing, which is it made exclusively from sustainably grown wood fibres. But not only this. The material also fulfills the ‘EU Ecolabel’ criteria. In addition, ECOVERO™ fibres are completely traceable throughout their existence.

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